The 2021 Mercedes-Benz S-class, Mercedes’s top-end luxury sedan, will come to the U.S. in the form of the S500 and S580, both with 4Matic all-wheel drive.
The new model offers a long list of technological, safety, and luxury improvements, and this new generation also represents a clear stylistic step forward for the iconic S-class.
The new Mercedes S-class is expected in the U.S. in mid-2021.
When a new car is launched, carmakers love to trot out a number of tidbits of the past and present, and the new Mercedes-Benz S-class is no exception. Here’s one of them: 80 percent of all S-class buyers stick with the Mercedes brand for their next car purchase. More surprisingly, that trend is also true in the U.S. market, where buyers tend to be much less brand loyal. Here, the number stands at a remarkable 70 percent.
Of course, once you have moved up to an S-class, the list of cars at the same level of luxury is shorter. Sure, there are even more expensive cars on the market: think Bentley or Rolls-Royce. But are there many choices that make it worth changing brands? In the past, the answer has often been no, and with this new W223 generation, Mercedes intends to ensure that the S-class remains positioned at the top end of the automotive hierarchy of technology, luxury, and innovation.